First, we go to work in your inner world then your outer world. We try to get into the heart of your organization through a 3- to 6-hour interview, unearthing what made them, what deeply resonates with them, what they know that few others know, and then we try to place this in the outside world - what’s happening in society, what competitors are doing, and what your audience needs..
- Entering a new market
- Pivoting to a new market or customer segment
- Increased competition
- Out of touch with the competitive landscape
- Product/services not gaining traction in the marketplace
Competitive & SWOT Analysis
Search & Awareness Audit
Online Visibility Audit
Content Auditing & Inventory
White space exploration
Audience Profiling & Segmentation
In-Market Observations ( Brand Field Trips)
Quantitative & Qualitative Research
Leaving the buzzwords, and hype at the door. We help you craft your business mission into a breakthrough story. This is the story your brand needs to express at every step of the journey in order to engage with customers and grow. It's the consistent, relentless promise you making to your consumers.
For your customers, it is the idea that they buy, that they trust, that they identify with, or that they look up to.
For your team, it is the higher thing that motivates them, the engine by which they are guided.
-Define or redefine your personality and core values
-Messaging: how to say it exactly the right way, using as few words as possible -
-Discover what makes you relatable and lovable - Articulate your unique combo of your personality, values, & advantage
-Find what makes you relatable and lovable to your customers
- Establish what you stand for and a brand rallying cry
Company mission, vision, and values.
Storytelling (origin story)Creative photos/images and bios of key stakeholders
-You need a blueprint to run your everyday , marketing, operating and growth strategies - keeping your business and brand goals aligned.
-Brand Vision & Narrative
-Audience Specific Positioning
-Technical concepts of :
- A designed brand ecosystem. How all your brands, sub brands services and product are interconnected.