Consumers are more empowered and at the same time more wary of brands. We help you increase your empathy muscles while bringing clarity around your market, business and it’s relationship with your consumers.
We are overhauling the concept of segmentation. Instead of dividing people by age, race, and gender, we want to create more nuanced user stories.
We'll help you map each distinct phase of the customer journey. Behavioral, technical and everything in between. Noting all relevant channels, actors and opportunities to turn brand acquaintances into new friends . We also help you tackle process bias - making sure to minimize inherent inequities.
Inclusive Consumer Research
We harness the power of storytelling and data to surfaces questions, scrutinize and highlight narratives used in the marketplace to sell to consumers of color Then reconstruct more nuanced, positive , and affirming messages co-created with those same consumers.