Value Prop Design
Ivy is a sustainable landscaping company founded by a former architect. Recently relocated to the east coast following a new partnership opportunity. IVY came to us looking for a to help them enter this new market with a new look and story to tell this brand new market. We equipped the IVY team with the strategy, look and opportunities to face this transition with less fear and more clarity.
We needed a fresh story to accompany this pivot. More challenging was the need to find a unique story in the midst of opposing views many consumers can have on something like landscaping services. Is it a strictly suburban concern conjuring images of Saturday mornings on a lawnmower? Is it reserved for the urban elite with private terraces and backyards?
Ivy’s original brand identity overly modern look which didn’t match their sense of humor (case in point they called their team the weed heads).
Using the research we used to build IVY's new brand strategy , we designed a prospective client survey designed for one of our target customers the apartment resident.
We then used this data to launch a design sprint with the IVY team creating a new entry level product for potential customers. Instead of trying to offer a service package, we wanted to help city plant parents take care of their plants better dressing one of the biggest pain points of being a plant parent.
The core power of LetsKamp is the filtered geographic search with all the information about summer programs in needed area.
Once parents and kids have agreed on the perfect summer experience, they can register, fill out paperwork, and even pay for the camp directly through the app.
Within our customer-centric approach to design, we conducted User Testing in order to identify areas of improvement across all service experiences and understand how these micro-services would bring us to happier, more loyal customers, and better business results.