COnsumer research

Empathy
Converts


You can’t build
successful businesses,
sustain great ideas, or
create difference
without empathy.

*
!
.

Our Whiteboard

Mehida doesn't have time to travel for to a better priced greocery store.

Lee is into sustainable fashion but finds
most brand don't represent him.

Amy is looking for clean beauty options that are affordable

“We can judge our progress by the courage of our questions and the depth of our answers, our willingness to embrace what is true rather than what feels good."
- Carl Sagan

63%
of consumers doubt brand
intentions are authentic
77%
of business research is discarded within 30 days

-

Large data can reveal interesting findings but there's nothing more insightful than hearing straight from your consumers. What we deliver needs to make sense for regular folks, not just for a business presentation and the research is meaningless unless it’s designed around your business goals and applied to measurable KPIs.The result is an action plan that's easy to understand and implement in your business

COnsumer research

Our job is to uncover and articulate these
consumer stories in a post pandemic world.

Target Illumination.

Consumers are more empowered and at the same time more wary of brands. We help you increase your empathy muscles while bringing clarity around your market, business and it’s relationship with your consumers.

Segmentation.

We are overhauling the concept of segmentation. Instead of dividing people by age, race, and gender, we want to create more nuanced user stories.

relationship &
journey mapping
.

We'll help you map each distinct phase of the customer journey. Behavioral, technical and everything in between. Noting all relevant channels, actors and opportunities to turn brand acquaintances into new friends . We also help you tackle process bias - making sure to minimize inherent inequities.

Persona + Archetype Study.

Sometimes the users you currently have are not exactly aligned with the users you want. We listen to and work with you to find out who you’re targeting and create personas surrounding logical groups within that set. We also identify specific needs or objectives of a user or group and keep these needs close when proceeding.

community programs

Much of the success of any successful project has to do with the content that’s available to a user and how they’re being asked to find/consume it. We develop a plan that ensures they’re not asked to understand too much too soon, nor are they bored or stalled by an experience that doesn’t provide enough value quickly enough.

IA/Content Strategy

Much of the success of any successful project has to do with the content that’s available to a user and how they’re being asked to find/consume it. We develop a plan that ensures they’re not asked to understand too much too soon, nor are they bored or stalled by an experience that doesn’t provide enough value quickly enough.

Consumer & Userflow Development.

This is the first visual step in the creative process… of infusing real relatable  human touchpoints to your various  user groups at a variety of different places within your your overall relationship

Meet idea Trust

We harness the power of storytelling and data to surfaces questions, scrutinize  and highlight narratives used in the marketplace to sell to consumers of color  Then reconstruct more nuanced, positive , and affirming messages co-created with those same consumers.

Dive deeper into inclusive consumer research

Tackling Process Bias in Our Work.

Everyone thinks, feels, and experiences things differently. Differences are what we need. Knowing that certain activities are not natural for everyone means the way we facilitate research matters.
It includes things like:
* Observing and identifying patterns of conflict to facilitate better approaches
*Creating alternate platforms to improve internal communication

Learn more