The Challenge

BigDypper is a self-guided 360 degree virtual tour experience where visitors to The Bahamas can explore local sites and attractions. Tourists download the app to their mobile device to self-navigate and customize their local tour experience. Created by a former Google Alum who wanted to focus on serving and bringing digital transformation to emerging market.

Like so many developers she was confident in the product she could create but had a hard time transitioning from product development to market place deployment.

The Big Dypper team partnered with us for our Creative Pilot program which focuses on taking already made products to the next level .


Shifting from product mode to in market business.

A good launch process combines product, user-oriented processes, technologies and behaviors without compromise, . To achieve this, we worked with them to develop Personas, a Customer Experience Map and Customer Journeys, an operating road map and more.


Our Solution

Breakthrough Moment

While shooting the 360 content and brand images for the app in Nassau , we conducted interviews with tourist, hotel guest, locals and business owners.
How might users use the app before they hit Nassau
We re-evaluated the app's core use and compared it to the Customer Job of travelers and re-aligned the team on the feedback we received.